Carrefour Poland  - main partner of the 4th edition of the French Touch

Carrefour Poland - main partner of the 4th edition of the French Touch

  • 21.06.2018
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On 14th June in Warsaw was held a meeting for the partners of the 4th edition of the French Touch. Carrefour Poland is for the fourth time in a row the main partner of this biggest event promoting France in Poland. The meeting, which was officially opened by the Ambassador of France in Poland, Pierre Lévy, was an occasion to present the main elements of the 2018 campaign. Philippe Chauvel, Commercial Director of Carrefour, introduced the special offer of French products that will be available in September for the French Touch in 22 Carrefour hyper and supermarkets in Poland.

The meeting, organized for the partners of the French Touch 2018 on 14th June 2018, was an occasion to present the main events of this new edition. The event, which was officially opened by the Ambassador of France in Poland- Pierre Lévy, gathered business, institutional, and media partners- in total more than 50 companies are supporting the action French Touch in 2018. Philippe Chauvel, Commercial Director of Carrefour Poland, presented the actions that will be organized by the chain for this new edition, pointing out that the company is a main partner of the French Touch from its very first edition in 2015.

Carrefour prepared a special commercial offer, that will be available from 19th to 30th September 2018 in 22 stores of the chain (18 hypermarkets and 4 supermarkets). This action aims to promote the wide range of French specialties available exclusively at Carrefour, with among them more than 130 products under the brand “Reflets de France” and more than 50 French products Carrefour Bio. This commercial action will be accompanied by the publication of a French Touch catalogue and a dedicated marketing campaign.

French Touch is the biggest action promoting France in Poland since 2014. Each year, the main element of the campaign is the commercial action that will be organized for this edition in nearly 2 000 points of sale from 14th September to 1st October 2018. The most popular event is the closing Gala French Touch with the participation of Polish and French artists, as well as representatives from culture, politics, fashion and business, that will take place on 1st October. The gala will also be retransmitted on TVN channel.