The bottle label is equipped with a special two-dimensional (2D) code compliant with the GS1 standard, providing more information about the product and data important in the supply chain and reverse flow. This code provides a completely new quality of customer experience, allows manufacturers and retailers to optimize key business processes, and significantly increases the security of returnable packaging circulation, protecting the deposit system against possible abuses by its participants. Moreover, on the label of the Carrefour water bottle, customers will find information on the deposit amount, the selected deposit system operator, information recommending not to crush or throw away the packaging, as well as an incentive to return it - in order to recover the deposit paid for the bottle.