The best French products cheaper - Carrefour stores launched a nationwide commercial operation French Touch
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13.10.2025 - About us
The commercial launch of French Touch has started all over Poland - a unique campaign promoting the flavors, culture, and culinary tradition of France. On this occasion, a special commercial catalog has appeared in all Carrefour hypermarkets and supermarkets, where fans of French products will find over 100 different types of products from beyond the Seine at promotional prices. This is an opportunity to buy French cheeses and cold cuts, croissants, macarons, and even lamb and foie gras cheaper, among others. The campaign will last until October 25th.
French Touch is a nationwide campaign that has been promoting France in Poland for over 11 years. Every year, the largest French brands present on the Polish market join the initiative, and the event is accompanied by the magazine "La Belle Vie," which serves as a guide to French products, brands, and culinary inspirations.
One of the most important elements of French Touch is the so-called commercial operation, within which Poles can buy hundreds of original French products at promotional prices. Its main feature is the "Bon Appetit" commercial catalog prepared by Carrefour Polska. In this year's promotional offer, customers will find over 100 French products with prices reduced by up to several dozen percent. The dedicated commercial catalog, also available on www.carrefour.pl, includes well-known French specialties such as: croissants and French baguettes, pâtés and other meat products, as well as regional fish and poultry specialties. The offer is complemented by famous French cheeses, cold cuts, and wines produced according to traditional French recipes. Those interested in the French lifestyle will also be able to choose from cosmetics, clothes, and home textiles from French brands for the whole family.
Nearly 50 of the largest French companies operating on the Polish market have engaged in the eleventh edition of French Touch, including brands such as President, Bonduelle, BNP Paribas, Veolia, and Wyborowa Pernod Ricard. A key element of the campaign is also the French Touch final gala, which will take place on October 16th at the Grand Theatre - National Opera in Warsaw.
All products available in Carrefour stores can be found in a special section on the website: https://www.carrefour.pl/lp-french-touch and in a special catalog. The commercial campaign in stores will last until October 25, 2025.
